Why branding shouldn’t be a dirty word in education

Creating a brand is all about identifying who you are and what you stand for. Teachers and schools can do this without feeling sleazy. (Image via Mix by FiftyThree)

Creating a brand is all about identifying who you are and what you stand for. Teachers and schools can do this without feeling sleazy. (Image via Mix by FiftyThree)

I’m a teacher, and for the last two years, I’ve been trying to promote my own personal brand.

I know that by writing this, many in the education world will instantly equate me with a sleazy used car salesman peddling worn-out sedans. I’ve seen several blog articles and posts on social media calling out such educators as self-promoting narcissists. They say things like, “They’re focused too much on making themselves ‘Twitter famous’ and too little on improving their own classrooms.”

I fear that those people paint with too broad of strokes.

Granted, some educators really are trying to boost their own egos and/or popularity. This is a shame, because there are lots of us that are passionate about what we do and believe and are focused on helping others however we can.

Whether you’re widely followed or not, this issue is becoming more and more relevant in the teaching profession, especially when sharing ideas and being connected to others is being promoted as a must.

As educators develop a presence online — no matter how big or small — they’re going to have to think about who they are and what they stand for. That’s what makes up an educator’s brand. (It makes up a school or school district’s brand, too.)

Let’s quickly define branding. Entrepreneur Magazine’s online encyclopedia sums up branding simply: “Your brand is your promise to your customer.” According to a post by the Tronvig Group, “branding is the expression of the essential truth or value of an organization, product or service.”

Developing your own personal/professional brand is not sleazy. It’s not self-serving.

Why?

For one, there’s a lot of noise online these days. If you’ve checked out education blogs or followed other educators on social media, you know that there’s a seemingly infinite amount of opinions, ideas, techniques, tools, tricks, philosophies, methods, buzzwords, acronyms and models out there.

With all of those words swirling around in cyberspace, it’s easy to get lost. When I post a link to a new blog post on Twitter, it only has a lifespan of about 15 to 30 minutes. After that, it’s drowned out in the raging rapids of constantly flowing Twitter posts. Then, that tweet is long gone down the river, likely never to be seen again. (For those that follow thousands and thousands on Twitter, that lifespan is much less than 15 minutes.)

It’s a noisy digital world out there. That’s frustrating when you really believe in your message and the impact it can have on others, when you know it can make a difference to teachers and students and education in general.

You cut through the clutter when people know who you are and what you stand for. They know your message is worthwhile when people see your email address in their inbox or your profile picture on social media. When you’ve worked to share quality information and ideas, people trust you, and they’re willing to listen to what you have to say. They’ll turn down the other noise so they can hear you.

Can that branding bring attention back on one’s self? Sure it can, but what you do with that attention is key. Do you use it to share ideas that might improve others’ lives? Or do you use it to show people how great you think you are?

I’m passionate about connecting teachers with ideas to use in their classrooms and thoughts to consider that will improve their lives and their students’ lives. Being the “Ditch That Textbook” guy with the blog posts and the tweets and free ebooks has helped me to do that. I’ve been consistent about it for the better part of two years, and it has helped me to reach lots of people that I wouldn’t have otherwise.

I believe in the message I’m trying to share, and I want to share it with as many people as I can.

So I’m going to continue to use my personal/professional brand and use it to help me reach as many educators as I can in hopes of shaping education in ways that will keep it relevant into the future.

I’m not peddling broken-down cars. I’m sharing change, and that’s something worth sharing.

Question: How do you feel about this idea of branding in education? Whether you agree or not, please share your thoughts. You can leave a comment by clicking here.

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Interested in having Matt present at your event or school? Contact him by e-mail!

Matt is scheduled to present at the following upcoming events:

 DateEvent / Event DetailsCity / More Info
+ 01/19/2015
Western Wayne (Ind.) SchoolsPershing, IN
 Full-day Seminar:Ditch That Textbook: Why and How?Private Event
+ 01/31/2015
9:00-12:00 p.m.
U. Indy's Power of Education ConferenceIndianapolis, IN
 Keynote:Ditch That Textbook: My JourneyPublic Event
Sponsor:University of Indianapolis Student Education AssociationRegister to attend
Venue:University of Indianapolis Schwitzer Hall Basement
Indianapolis, IN
+ 02/03/2015
08:00-03:00 p.m.
World Languages Workshop @ Lafayette Jeff HSLafayette, IN
 Venue:Jefferson High School
1801 S. 18th St.
Lafayette, IN 47905
765-772-4700
Private Event
+ 02/26/2015
9:00-4:05 p.m.
Indiana Conference on LearningIndianapolis, IN
 Workshop:Ditch That Textbook (et al)Public Event
Sponsor:American Student Achievement InstituteRegister to attend
Venue:Wyndham Indianapolis West Hotel
2544 Executive Drive
Indianapolis, IN 46241
317-248-2481
Get more information
+ 03/18/2015
08:00-04:00 p.m.
Fall Creek Intermediate School WorkshopFishers, IN
 Venue:Fall Creek Intermediate School
12011 Olio Road
Fishers, IN 46037
(317) 915-4220
Private Event
+ 03/19/2015
7:30-3:00 p.m.
Hamilton Southeastern (Ind.) SchoolsFishers, IN
 Full-day Seminar:Ditch That TextbookPrivate Event
+ 04/09/2015
04:00-06:00 p.m.
PVETI Social Media WorkshopRockville, IN
 Sponsor:Parke-Vermillion Education and Training Interlocal (PVETI)Private Event
Venue:Rockville High School
506 N. Beadle St.
Rockville, IN 47872
765-569-5686
+ 04/11/2015—04/12/2015
08:30-05:30 p.m.
Indiana Google Apps for Education SummitFranklin, IN
 Sponsor:EdTech TeamPublic Event
Venue:Franklin Community High School
2600 Cumberland Drive
Franklin, IN 46131
317-346-8100
Register to attend
+ 05/01/2015
09:00-03:00 p.m.
Ditch That Textbook workshop @ CIESCIndianapolis, IN
 Venue:Central Indiana Educational Service Center
6036 Lakeside Blvd., Building A
Indianapolis, IN 46278
317-759-5555
Public Event
+ 05/08/2015—05/09/2015
Education On Air by Google for Education 
 Sponsor:Google for EducationPublic Event
+ 05/08/2015
08:00-03:00 p.m.
Ditch That Textbook workshop (CIESC) 
 Sponsor:Central Indiana Educational Service CenterRegister to attend
+ 05/11/2015—05/13/2015
Ivy Tech Community College Tech Workshop 
 Sponsor:Ivy Tech Community College of IndianaPrivate Event
+ 06/02/2015—06/03/2015
PowerED Up ConferenceLeopold, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
Venue:Perry Central Jr/Sr HS
18677 Old State Road 37
Leopold, IN 47551
812-843-5576
+ 06/04/2015
08:00-03:00 p.m.
HSE Summer Learning FairFishers, IN
 Sponsor:Hamilton Southeastern SchoolsPrivate Event
Venue:Fishers High School
13000 Promise Road
Fishers, IN 46038
(317) 915-4290
+ 06/08/2015
Greencastle EdTech ConferenceGreencastle, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
+ 06/10/2015
08:00-04:00 p.m.
Connecting the 4 C's Conference @ Mt. Vernon (Ind.)Mount Vernon, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
Venue:Mount Vernon High School
700 Harriett Street
Mount Vernon, IN 47620
812-833-5136
Register to attend
+ 06/11/2015—06/12/2015
8:00-3:00 p.m.
Yorktown WeLearn ConferenceYorktown, IN
 Keynote:Ditch That TextbookPublic Event
Sponsor:Indiana Department of Education Office of eLearningRegister to attend
Venue:Yorktown High School
1100 S. County Road 575 West
Yorktown, IN 47396
(765) 759-2550
Get more information
+ 06/15/2015—06/16/2015
08:00-03:00 p.m.
Summer Spark SymposiumMilwaukee, WI
 Venue:University School of Milwaukee
2100 West Fairy Chasm Road
Milwaukee, WI 53217
414-352-6000
Public Event
+ 06/17/2015
08:00-03:00 p.m.
eLEAD Madison CountyAnderson, IN
 Sponsor:CAPE of Madison CountyPublic Event
Venue:Anderson University
1100 E. 5th St.
Anderson, IN 46012
+ 06/22/2015
08:00-03:00 p.m.
Seymour Schools Tech WorkshopSeymour, IN
 Sponsor:Seymour Community SchoolsPublic Event
Venue:Seymour High School
1350 W. 2nd St.
Seymour, IN 47274
812-522-4384
+ 06/23/2015—06/24/2015
Digipalooza 2015Scottsburg, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
Venue:Scottsburg Middle School
425 S. 3rd St.
Scottsburg, IN 47170
812-752-8926
+ 06/25/2015—06/26/2015
08:00-03:00 p.m.
South Vermillion trAnSfoRM ConferenceClinton, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
Venue:South Vermillion High School
770 Wildcat Drive
Clinton, IN 47842
765-832-3551
+ 06/27/2015
09:00-03:00 p.m.
#ReadTL15 ConferenceReading, West Berkshire, UK
 Sponsor:Reading College (Reading, West Berkshire, United Kingdom)Public Event
Venue:Reading College
King's Road, Reading, West Berkshire RG1 4HJ
Reading, West Berkshire, UK
United Kingdom
+44 800 371434
Register to attend
+ 06/28/2015—07/01/2015
ISTE Conference 2015Philadelphia, PA
 Full-day Seminar:Sharing Is Caring: Collaborative Google Apps ActivitiesPublic Event
Sponsor:International Society for Technology in EducationRegister to attend
Venue:Pennsylvania Convention Center
1101 Arch Street
Philadelphia, PA 19107
800-428-9000
Get more information
+ 07/08/2015
08:00-03:00 p.m.
USD 242 Weskan Schools Staff DevelopmentWeskan, KS
 Venue:Weskan Schools
219 Coyote Blvd.
Weskan, KS 67762
785-943-5222
Private Event
+ 07/22/2015
08:00-03:00 p.m.
Northeastern Middle School WorkshopFountain City, IN
 Venue:Northeastern Middle School
7295 U.S. 27 North
Fountain City, IN 47341
(765) 847-1331
Private Event
+ 07/24/2015
08:00-3:00 p.m.
Greater Clark Connected ConferenceJeffersonville, IN
 Sponsor:Greater Clark County SchoolsPublic Event
+ 07/28/2015—07/29/2015
Catching the Wave of eLearningLafayette, IN
 Sponsor:Indiana Department of Education Office of eLearningPublic Event
+ 07/30/2015
08:00-03:00 p.m.
Seymour Schools Tech WorkshopSeymour, IN
 Sponsor:Seymour Community SchoolsPrivate Event
Venue:Seymour High School
1350 W. 2nd St.
Seymour, IN 47274
812-522-4384
+ 08/10/2015
08:00-03:00 p.m.
Idabel Public Schools 
 Sponsor:Idabel (OK) Public SchoolsPrivate Event
+ 08/13/2015
08:00-03:00 p.m.
Palmer ISD (Texas)Palmer, TX
 Workshop:Ditch That TextbookPrivate Event
Venue:Palmer Independent School District
Palmer, TX
+ 08/18/2015
08:00-03:00 p.m.
Brandywine Heights Area School DistrictTopton, PA
 Workshop:The Digital PIRATE 
Sponsor:Brandywine Heights Area School District
+ 09/08/2015
08:00-03:00 p.m.
Cascade Middle SchoolClayton, IN
 Venue:Cascade Middle School
6423 S. County Road 200 West
Clayton, IN 46118
(317) 539-9285
Private Event
+ 09/15/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ SIECJasper, IN
 Workshop:Ditch That TextbookPublic Event
Sponsor:Southern Indiana Education Center
+ 09/23/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ WVECWest Lafayette, IN
 Workshop:Ditch That TextbookPublic Event
+ 09/24/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ CIESCIndianapolis, IN
 Workshop:DItch That TextbookPublic Event
Sponsor:Central Indiana Educational Service Center
+ 09/25/2015
08:00-03:00 p.m.
MSD of Steuben Co. (Ind.)Angola, IN
 Keynote:Ditch That TextbookPrivate Event
Sponsor:MSD of Steuben County
Venue:Angola High School
350 S. John McBride Ave.
Angola, IN 46703
260-665-2186
+ 10/03/2015—10/03/2015
weLEAD SymposiumIslamabad, Pakistan
 Venue:Margalla Hotel
Islamabad, Pakistan
Pakistan
Public Event
+ 10/06/2015
08:00-03:00 p.m.
Anderson (Ind.) SchoolsAnderson, Indiana
 Workshop:Ditch That TextbookPrivate Event
Sponsor:Anderson Community Schools
+ 10/07/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ Region 8 ESCDecatur, IN
 Workshop:Ditch That TextbookPublic Event
Sponsor:Region 8 Educational Service Center
+ 10/08/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ NIESCPlymouth, IN
 Workshop:Ditch That TextbookPublic Event
Sponsor:Northern Indiana Educational Services Center
Venue:Christo's Banquet Center
830 Lincolnway E, Plymouth
Plymouth, IN 46563
+ 10/12/2015
08:00-03:00 p.m.
Tyler ISDTyler, TX
 Sponsor:Tyler Indpendent School DistrictPrivate Event
+ 10/15/2015—10/16/2015
08:00-03:00 p.m.
ICE Conference (Indiana)Noblesville, IN
 Sponsor:Indiana Connected Educators ConferencePublic Event
Venue:Noblesville High School
18111 Cumberland
Noblesville, IN
Register to attend
+ 10/22/2015
08:00-03:00 p.m.
Mt. Vernon CSC (Indiana)Fortville, IN
 Workshop:Ditch That TextbookPrivate Event
Sponsor:Mt. Vernon Community School Corporation
+ 11/10/2015
08:00-03:00 p.m.
Cascade Middle SchoolClayton, IN
 Venue:Cascade Middle School
6423 S. County Road 200 West
Clayton, IN 46118
(317) 539-9285
Private Event
+ 11/11/2015
08:00-03:00 p.m.
Hamilton Southeastern Schools (Indiana)Fishers/Noblesville, Indiana
 Full-day Seminar:Ditch That TextbookPrivate Event
Sponsor:Hamilton Southeastern Schools
+ 11/14/2015
09:00-02:30 p.m.
Northeast Literacy RetreatFort Wayne, IN
  Public Event
+ 11/17/2015
08:00-03:00 p.m.
Ditch That Textbook workshop @ ECESCConnersville, IN
 Workshop:Ditch That TextbookPublic Event
Sponsor:East Central Educational Service Center
+ 11/18/2015
08:00-03:00 p.m.
Ditch That Textbook @ WCIESCGreencastle, Indiana
 Workshop:Ditch That TextbookPublic Event
Sponsor:West Central Indiana Educational Service Center
+ 11/19/2015
08:00-03:00 p.m.
Elgin Local Schools (Ohio)Elgin, OH
 Sponsor:Elgin Local SchoolsPrivate Event
+ 01/13/2016
8:00am-3:00pm
Madison eLearningMadison, IN
  Private Event
+ 01/18/2016
08:00-03:00 p.m.
Hudson ISD (Texas)Lufkin, TX
 Venue:Hudson Indpendent School District
6735 Ted Trout Drive
Lufkin, TX 75904
936-875-3351
Private Event
+ 01/26/2016
08:00-03:00 p.m.
South PutnamGreencastle, IN
 Sponsor:South Putnam SchoolsPrivate Event
+ 02/03/2016
08:00-03:00 p.m.
Sheridan MS/HSSheridan, IN
 Sponsor:Sheridan Community SchoolsPrivate Event
+ 02/09/2016
08:00-03:00 p.m.
Southern Indiana Education CenterJasper, IN
 Sponsor:Southern Indiana Education CenterPublic Event
Venue:Southern Indiana Education Center
1102 Tree Lane Drive
Jasper, IN 47546
812-482-6641
Register to attend
+ 02/15/2016
08:00-03:00 p.m.
Educational Service Unit #13Scottsbluff, NE
 Workshop:The Digital PIRATEPublic Event
Sponsor:Educational Service Unit #13
+ 02/16/2016
08:00-03:00 p.m.
Rockford Public SchoolsRockford, MI
 Keynote:Ditch That Textbook!Private Event
Sponsor:Rockford Public Schools
+ 02/24/2016—02/25/2016
08:00-03:00 p.m.
ICE ConferenceSt. Charles, IL
 Sponsor:Illinois Computing EducatorsPublic Event
Venue:Pheasant Run Resort and Conference Center
4051 E. Main St.
St. Charles, IL 60174
(630) 584-6300
Register to attend
+ 02/25/2016—02/26/2016
08:00-03:00 p.m.
ICE Conference (Illinois)St. Charles, IL
 Sponsor:Illinois Computing EducatorsPublic Event
+ 03/07/2016
01:15-03:30 p.m.
Mandan Public SchoolsMandan, ND
 Sponsor:Mandan Public School DistrictPrivate Event
+ 03/09/2016—03/11/2016
MACUL ConferenceGrand Rapids, MI
 Sponsor:Michigan Association for Computer Users in LearningPublic Event
Venue:DeVos Place
303 Monroe Ave NW
Grand Rapids, MI 49503
(616) 742-6500
Register to attend
+ 03/14/2016
08:00-03:00 p.m.
Concordia Lutheran HSFort Wayne, IN
 Sponsor:Concordia Lutheran High SchoolPrivate Event
+ 03/23/2016
08:00-03:00 p.m.
Westwood Community School DistrictSloan, IA
 Sponsor:Westwood Community School DistrictPrivate Event
+ 04/13/2016
08:00-03:00 p.m.
Wabash Valley Education CenterWest Lafayette, IN
 Workshop:Ditch That Textbook!Public Event
Sponsor:Wabash Valley Education CenterRegister to attend
Venue:Wabash Valley Education Center
3061 Benton Street
West Lafayette, IN 47906
(765) 463-1589
+ 04/18/2016
08:00-03:00 p.m.
Monroe #1 BOCES (New York)Fairport, N.Y.
 Full-day Seminar:The Digital PIRATEPublic Event
Sponsor:Monroe #1 BOCES
+ 04/26/2016
08:00-03:00 p.m.
Caesar Rodney School DistrictCamden, DE
 Keynote:Ditch That TextbookPrivate Event
Venue:Caesar Rodney High School
239 Old North Road
Camden, DE 19934
+ 05/03/2016
Paoli Community School CorporationPaoli, IN
 Venue:To be determined
Paoli, IN
Private Event
+ 05/25/2016
09:00-09:45 a.m.
Pacific Northwest Apprenticeship Education ConferencePortland, OR
 Sponsor:The Bureau of Labor and Industries, Oregon Building Congress and Oregon Tradeswomen Inc.Public Event
Venue:DoubleTree by Hilton Hotel and Conference Center
1000 NE Multnomah Street
Portland, OR
Register to attend
+ 05/31/2016
10:30-12:00pm
West Central Career CooperativeCrawfordsville, IN
 Venue:Crawfordsville Country Club
Crawfordsville, IN
Private Event
+ 06/06/2016
08:00-03:00 p.m.
PowerED Up ConferenceLeopold, IN
 Venue:Perry Central Schools
18677 Old State Road 37
Leopold, IN 47551
(812) 843-5576
Public Event
+ 06/07/2016
08:00-03:00 p.m.
Making a Splash with Digital Learning ConferenceBatesville, IN
 Venue:Batesville Community School Corporation
626 N. Huntersville Road
Batesville, IN 47006
(812) 934-2194
Public Event
+ 06/08/2016—06/09/2016
08:00-03:00 p.m.
Ignite Your SuperpowerLafayette, IN
 Venue:Sunnyside Intermediate School
530 N 26th St
Lafayette, IN 47904
(765) 771-6100
Public Event
+ 06/13/2016—06/14/2015
08:00-03:00 p.m.
Summer Spark (Wisconsin)Milwaukee, WI
 Sponsor:University School of MilwaukeePublic Event
+ 06/15/2016
08:00-03:00 p.m.
REMAST Conference (South Dakota)Brookings, S.D.
 Sponsor:South Dakota State Noyce Scholarship ProgramPublic Event
+ 06/20/2016
Indianapolis Sister Cities Int'l ConferenceIndianapolis, IN
 Keynote:Connecting Your Classroom to the WorldPublic Event
Sponsor:Indianapolis Sister Cities InternationalRegister to attend
Venue:Covenant Christian High School
7525 W. 21st St.
Indianapolis, IN 46214
+ 06/22/2016
08:00-03:00 p.m.
Western North Dakota ESADickinson, ND
 Workshop:The Digital PIRATEPublic Event
+ 06/26/2016—06/29/2016
ISTE ConferenceDenver, CO
 Venue:Colorado Convention Center
700 14th St.
Denver, CO 80202
Public Event
+ 07/12/2016
08:00-03:00 p.m.
MSD of MartinsvilleMartinsville, IN
 Sponsor:MSD of MartinsvillePrivate Event
+ 07/13/2016—07/14/2016
08:00-03:00 p.m.
Pulaski County Special School DistrictLittle Rock, AR
 Sponsor:Pulaski County Special School DistrictPrivate Event
+ 07/18/2016
08:00-03:00 p.m.
Sheridan/Hamilton HeightsSheridan, IN
  Public Event
+ 07/19/2016
08:00-03:00 p.m.
Launching INquiryFishers, IN
 Venue:Fishers High School College & Career Academy
13000 Promise Rd
Fishers, IN 46038
Public Event
+ 07/20/2016
08:00-03:00 p.m.
Blended Learning SummitSalina, KS
 Sponsor:Smoky Hill Education Service CenterPublic Event
Venue:Smoky Hill Education Service Center
605 E. Crawford
Salina, KS 67401
785-825-9185
+ 07/21/2016
08:30-04:00 p.m.
iPadpaloozaEastTXLongview, TX
 Keynote:Ditch That Textbook!Public Event
Sponsor:Region 7 Education Service CenterRegister to attend
Venue:Pine Tree High School
900 Northwest Drive
Longview, TX 75604
(903) 295-5031
Get more information
+ 07/22/2016
08:00-03:00 p.m.
Tyler ISDTyler, TX
 Sponsor:Tyler ISD 
+ 07/25/2016—07/26/2016
E3 Technology ConferenceWarsaw, IN
 Venue:Warsaw High School
1 Tiger Lane
Warsaw, IN 46580
(574) 371-5098
Public Event
+ 08/01/2016
08:00-03:00 p.m.
Catholic High SchoolNew Iberia, LA
 Sponsor:Catholic High SchoolPrivate Event
Venue:Catholic High School
1301 de La Salle Drive
New Iberia, LA 70560
+ 08/05/2016
08:00-03:00 p.m.
Fort Wayne Lutheran Schools PartnershipFort Wayne, IN
 Sponsor:Fort Wayne Lutheran Schools PartnershipPrivate Event
+ 08/09/2016
Southwest School CorporationSullivan, IN
 Venue:Southwest School Corporation
110 North Main Street
Sullivan, IN 47882
(812) 268-6311
Private Event
+ 08/11/2016
Groesbeck ISD Tech ConferenceGroesbeck, TX
 Keynote:Ditch That Textbook!Private Event
Venue:Groesbeck Independent School District
1202 N. Ellis
Groesbeck, TX 76642
(254) 729-4100
+ 08/15/2016
Beggs Public SchoolsBeggs, OK
 Venue:Beggs Public Schools
1201 West 9th
Beggs, OK 74421
(918) 267-3628
Private Event
+ 08/16/2016
08:00-03:00 p.m.
Etoile ISDEtoile, TX
 Sponsor:Etoile ISDPrivate Event
+ 08/17/2016
8:00-3:00 pm
Tech Academy 
  Private Event
+ 08/22/2016—08/23/2016
West Central School DistrictHartford, SD
 Venue:West Central School District
705 E. 2nd St.
Hartford, SD 57033
(605) 528-3217
Private Event
+ 08/24/2016
8:00am-3:00pm
Walled Lake Consolidated School District 
  Public Event
+ 08/25/2016
08:00-03:00 p.m.
Hillsboro School DistrictHillsboro, OR
 Sponsor:Hillsboro School DistrictPrivate Event
+ 08/29/2016
8:00am-3:00pm
Service Learning School DistrictDetroit, MI
 Sponsor:Service Learning School District 
+ 09/16/2016
New Prairie High SchoolNew Carlisle, IN
 Venue:New Praire High School
New Carlisle, IN
Private Event
+ 09/19/2016
Big Walnut Local SchoolsSunbury, OH
 Workshop:The Digital PIRATE: Tech Like a PIRATEPrivate Event
Venue:Big Walnut Local Schools
36 Harrison St
Sunbury, OH 43074
(740) 965-3205
+ 09/20/2016
08:00-03:00 p.m.
NH Best Practices in Curriculum, Assessment and Assessment ConferenceConcord, NH
 Sponsor:New Hampshire School Administrators AssociationPublic Event
Venue:Grappone Conference Center
Concord, NH
+ 10/12/2016—10/13/2016
Mississippi Bend Area Education AgencyBetterdorf, IA
 Sponsor:Mississippi Area Bend Education AgencyPrivate Event
  • Beverly Litke says:

    At first, I was going to say I don’t have a brand for myself. But that’s not true. Everything you say, do or believe is your brand-even if you don’t act on what you truly believe for fear of consequences or repercussion. Some have the confidence to strike out in a new or opposing direction and create a unique brand for themselves. Others are content to follow the status quo and use a pre-established brand. I’m not suggesting either way is inherently good or bad, just stating that all of us have a brand that could be used to describe us and our teaching philosophy and practice.

  • Kari Catanzaro says:

    Thank you for bringing this subject up, Matt! I share on Twitter and sometimes Facebook about things I do in my classr00m. Not for my own glory, but to share with other educators what has been successful for my students (and me) as we learn together. I often sense negative attitudes from other teachers about it, which can really be a downer when a lesson has been highly effective for the students and we are all excited about it. But you are exactly right- perception and impressions matter to our digital public, and the “brand” that we have as teachers/classrooms/schools makes a HUGE difference in how students (and their parents) approach our classrooms and schools. We need to be PROUD to have a successful, popular “brand” for the right reasons- because we as educators have worked hard with our students to make our teaching a success. We need to not judge other educators for their successes- most of them are doing it for the RIGHT reasons- but rather learn from each other and lift each other up. I love this quote from the blog “I believe in the message I’m trying to share, and I want to share it with as many people as I can.”. I agree- I feel like some great things are happening as my students and I learn together in our Social Studies 6 classroom, and I want to share it with as many other educators as I can to help effect positive change in Social Studies education (in this day and age of high stakes testing and core literacies, SS has to fight for our place at the table with innovation and enthusiasm and relevancy).

    • Lori says:

      Ditto to both Matt and Kari! I recently participated in the CUE Online Conference last fall and the keynote speaker shared his thought that educators need to think like “surfers” and congratulate and support each when they catch a good wave or have a great ride. There are enough negatives in education that we should be there for each other…as #tlap states – “We are all on the same team!”… no matter where we reside.

      Thanks for sharing!

    • Hey Kari,
      This year I am teaching 6th grade social studies also. I would love to hear what innovative things you are doing with your students. Do you have a blog where you are sharing these out?
      Thanks,
      Elisa

  • Ken Keene says:

    BRANDING for me is the difference between “delete” and “open”. With so many opportunities (?) coming my way electronically, BRANDING helps me to decide how to invest my limited time. Your BRAND is worth every minute!

  • Tiffany says:

    I love this, Matt. I came here today not for this post, but for a recap on something you shared at Digi2014. I came here because I trust you as a professional and expert. Keep up the good work!

  • Enjoyed this article. many thanks for articulating a perception Ive followed for some time about the relationship with our community (& wider)

  • Jenny Aghomo says:

    Hi Matt I’m the PTA VP of a small elementary school called John B. Cary.
    I’ve been telling our principal this very thing. Unfortunately in the Richmond City school district if you want to be funded you need to have students attend your school. How do you do this? By treating your school as a business and if you do that you have to brand yourself accordingly. I really wish we had the chrome books and the tech devices that a lot of these schools have but we don’t. What I would love to do is to create a way to get donors and big businesses to notice us and want to give to our program. How can I start to do this? So far John B Cary has a PTA Fb page but that’s about it. I love Google myself and have a chromebook though I’m still learning how to use it. : )
    I would really appreciate any advice you can give me. Jenny