After a presentation in Portland, Oregon, in May, I was waiting to board a plane to head back home. Everyone was crowded into the boarding area with their luggage, food and other items.
One person stood out to me, though.
She was holding this pink box.
So, what’s the natural thing to do to satisfy this curiosity? Go up to her and ask her about her box?
Nope. I walked by her and peered at it out of the corner of my eye. (Like a creeper. I know.)
She was carrying doughnuts. But not any doughnuts. These were Voodoo doughnuts. They’re a big deal in Oregon (where there are three stores) and Denver and Austin, Texas (where there’s one each).
I had to know more about this place. The pink box caught my eye, and the interesting name had me hooked. I did some digging and found some unique information about this place:
I got to visit Portland again in August, so you can probably guess what I did.
Finished my presentation. Headed right in to Portland. Found Voodoo Doughnut.
I bought a dozen assorted doughnuts. Some were traditional (yeast and cake doughnuts, chocolate and caramel frosting). Others were wackier (with Oreos, Butterfinger, M&Ms, etc. … we did get a Froot Loop one).
I ate one (maple bacon, with two strips of bacon on top!) and brought the rest back home to Indiana for my family. I flew 2,000 miles and walked through three airports with a pink box of doughnuts. (After a while, a dozen doughnuts get heavy.) (I know … you have no sympathy for me because I’m complaining about the weight of doughnuts, for goodness sake.)
You have no idea how many people stared down my pink box in those airports, and they started about a half dozen conversations with strangers. (One guy asked if they were for sale. I said, “I’d be in big trouble if I didn’t follow through for my family. They’d be pretty expensive.”)
The doughnuts were good, but they weren’t that good. In fact, the co-founder even said, “I mean it’s wonderful but it’s just fried doughnut! We haven’t really invented anything.”
Why did I go out of my way to buy doughnuts in Portland, Oregon?
Voodoo is on to something, and I know we can bring some of that mojo to the classroom.
(Disclaimer: I don’t like voodoo itself. Don’t believe in it. Wouldn’t have named my own doughnut shop “Voodoo Doughnut.” Don’t believe in practicing voodoo on students. OK, I feel better now. Moving on …)
1. Grab their attention. I never would have found Voodoo Doughnut had I not seen that pink box in the airport. Retailers know that packaging gets customers’ attention. We can use that too.
2. It’s all in the name. As I mentioned, I never would have picked “Voodoo Doughnut” for my own doughnut shop. But you can’t deny that it stands out more than “Joe’s Doughnut Shop.”
3. Embrace the non-traditional. There are cake and yeast doughnuts everywhere. Chocolate and caramel in every store. But Dubble Bubble bubble gum on doughnuts? That’s not for everyone. But by trying to reach everyone, sometimes you reach no one. People love to embrace uniqueness.
4. Tempt the taste buds. People don’t go to Voodoo Doughnut only because they’re unique. Their doughnuts are delicious. There’s one everlasting truth in education — kids love to eat.
5. Make class buzzworthy. There’s hype around Voodoo Doughnut. They’re not on social media just because they have their own Instagram and Facebook accounts. People love sharing photos of the place. They feel like they have to tell others.
6. Set the scene. The Voodoo Doughnut shop wasn’t just a place to buy doughnuts. It was a spectacle. Stained glass. Crazy chandelier. Chalk art menu board. The works.
Yep, there’s something to this Voodoo Doughnut thing. Another way I can tell: my pink box is empty, but it’s still in my kitchen. I just haven’t been able to bring myself to throw it away yet.
Our classes can be a haven for imagination, fascination and stimulation. Be brave and try something awesome.[reminder]What else can we do to create a buzzworthy classroom? What have you done? What would you like to do? What have you seen others do?[/reminder]
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