Super-charging your message with social media

Find this site at: DitchThatTextbook.com/SocialMedia

KICK-OFF

Let’s play a game — Click here to go to kahoot.it.

1 — BRANDING

Want to dig deeper into branding in education? Click here to check out this great list of resources.

Great examples of branding in education:

#LeydenPride — Leyden High School District 242, Chicago, Ill. (Jason Markey, principal @JasonMMarkey)

#GoCrickets — Fall Creek School District, Fall Creek, Wis. (Joe Sanfelippo, superintendent @Joesanfelippofc)

#Cantiague — Cantiague Elementary School, Jericho, NY (Tony Sinanis, lead learner @TonySinanis)

2 — TOOLS

Twitter (twitter.com)

YouTube (youtube.com)

Remind (remind.com)

Instagram (instagram.com)

Source of social media statistics: http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/

3 — STRATEGY

7 types of posts that education organizations can utilize (Adapted from Michael Hyatt’s “10 Different Kinds of Posts” podcast episode)

  • Share a resource
  • Repost somebody else’s post
  • Make an announcement
  • Reveal something unexpected
  • Report on what you’re doing now
  • Ask a question
  • Offer congratulations

Share your ideas at: tinyurl.com/pvetiSM

 4 — MANAGE

Schedule posts with Buffer (bufferapp.com)

Tweet to a hashtag the organization chooses

Follow schools, leaders, education organizations

Schedule Remind text messages

Use Remind groups to share to many people at the same time

5 — CONTACT

Feel free to contact Matt by e-mail (matt at DitchThatTextbook dot com).

Check out what he does on social media:

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